DIRECT TV Expands Spanish-Language Offerings
EL SEGUNDO, June 9: DIRECT TV is set to add Peruvian programming to its Spanish-language package DIRECT TV Para Todos, as part of an exclusive multiyear agreement with the SUR Corporation.
SUR Peru, set to launch this summer, will feature news and entertainment programming from the networks America TV, Canal N and Frecuencia Latina. More than 50 percent of
the programming will originate from America TV, including such shows as the newscast America Noticias, the live variety series Habacilar, and the new drama Asi Es La Vida. Also available on SUR Peru are the comedy Recargados De Risa as well as Futbol En America and the newsmagazine Cuarto Poder. Customers subscribing to the base DIRECT TV Para Todos package, Opcion Extra (.99 per month), will have access to the Peruvian channel.
"There is an ever increasing Peruvian population in the United States whose programming needs have been virtually ignored by pay TV services," said Mark Ryan, the senior director of marketing at DIRECT TV. "We believe SUR Peru is the remedy, bringing Peruvian families closer to home by offering 100 percent Peruvian content 24-hours-a-day that includes comedies, games shows, sportscasts, theater productions, news, talk shows, political programs and financial newsmagazines."
Direct TV News |
Direct TV Articles
|
