Direct TV Expands in Filipino Market
Direct TV Makes Bold Expansion into Lucrative Filipino Market with Migration of 80,000+ Filipino Satellite Subscribers from ABS-CBN International
EL SEGUNDO & BURLINGAME, Calif.--(BUSINESS WIRE)--July 21, 2005--Direct TV, Inc., continuing its aggressive international content expansion, taps the lucrative Filipino-American market by joining forces with ABS-CBN
Broadcasting Corporation and its U.S. subsidiary, ABS-CBN International (ABS-CBNi), America's number-one source for Filipino entertainment and services, to migrate more than 80,000 of ABS-CBNi's TFCDirect!(C) satellite service subscribers to Direct TV. The TFCDirect six-channel bundle, which includes The Filipino Channel (TFC), Cinema One, ABS-CBN News Channel (ANC), Pinoy Central TV, and two audio channels, DZMM and DWRR, is only available to Direct TV customers throughout the United States.
The deal is further evidence of the Direct TV strategy to become a leading provider of international programming. It also allows ABS-CBNi to focus on expanding its unique offering of entertainment and other services for the growing and affluent Filipino-American population.
TFCDirect, previously available only through ABS-CBNi's TFCDirect! satellite service, is now available on Direct TV for USD.22.99 per month. Existing TFCDirect! satellite subscribers will be switched to the Direct TV WorldDirect(TM) international programming platform, free-of-charge.
"Direct TV is looking forward to working with ABS-CBNi and is confident that its robust programming lineup and successful track record will help Direct TV expand its WorldDirect international programming offerings, and provide its Filipino viewers with high-quality, culturally relevant programming," said Chase Carey, president and CEO of Direct TV, Inc. "ABS-CBNi has an entrepreneurial spirit we admire and we are excited to add them to our international programming platform."
"ABS-CBNi was pleased to be approached by Direct TV and together, we can reach more Filipino-Americans than ever before," said Eugenio Lopez III, chairman and chief executive officer of ABS-CBN Broadcasting. "This deal creates more value for our appreciated family of subscribers and allows us to focus on our core competency of developing U.S.-based content that caters to a broader Filipino-American audience. We have plans of offering our subscribers movies, sitcoms, dramas and public service programs relevant to first- and second-generation Filipinos residing in America."
The Direct TV WorldDirect(TM) international programming platform delivers a wide variety of new programming in multiple foreign-languages, including Hindi, Tamil, Telugu, Gujarati, Bengali, Mandarin, Cantonese, Vietnamese, Filipino and Italian, to underserved ethnic markets throughout the United States. Direct TV will continue to expand its international programming platform to reach more ethnic audiences.
The TFCDirect package on Direct TV includes four video channels: The Filipino Channel, Cinema One, ABS-CBN News Channel, Pinoy Central TV, and two audio channels, DZMM and DWRR. These channels offer dramas, sitcoms, game shows, movies, 24-hour news, music, sports and talk radio entertainment in English, Tagalog, Ilocano, Cebuano and Illonggo.
Customers who want to subscribe to the TFCDirect programming package must first subscribe to the Direct TV(R) BASIC (USD.9.99/mo) or Direct TV(R) PREFERRED CHOICE(TM) (USD.29.99/mo) international base packages, or to any TOTAL CHOICE(R) (USD.41.99/mo. or above) or Direct TV PARA TODOS(R) (USD.29.99/mo. or above) base package. The Direct TV BASIC package offers up to 50 channels, including local channels (where available), public interest, music and shopping channels. In addition to those channels offered in the BASIC package, the PREFERRED CHOICE package includes a variety of the most popular English-language channels such as ESPN, CNN, The History Channel, Food Network, TNT, MTV and the Fox Movie Channel.
Direct TV customers will need to use a WorldDirect services satellite dish that is capable of receiving both international and English-language programming. In some markets, customers who subscribe to a local channels package will require a second smaller dish.
Direct TV News |
Direct TV Articles