Direct TV & FOX Partner to Present Best of Fx and Fox Broadcasting
 

Fox, Direct TV launch partnership for Programming On Demand

Fox Entertainment Group and Direct TV, Inc., today announced an agreement to bring viewers the best of FX and FOX Broadcasting on demand through the new Direct TV Plus digital video recorder (DVR). In an industry first, beginning in March viewers will get a first look at prime time hits from FX a full 24-48 hours prior to their initial broadcasts for USD.2.99 and, later in the year, Direct TV subscribers will have post-air access to FOX Broadcasting's hottest series for just 99 cents for six to seven days following their national broadcast.

The innovative deal will provide Direct TV subscribers the ability to choose between pre-air and post-air television programming options for the first time ever. In addition, Direct TV viewers will have free, on demand access to a weekly showcase of exclusive highlights from Fox Entertainment, including the promotional presentation of limited, full-length television episodes, extended footage from leading Fox programs, and behind the scenes features on Fox films and TV shows.

"We're committed to finding new ways to bring our content to consumers and we think this deal is a huge step forward in giving them greater choice and control over their entertainment experience, For the very first time, viewers will be able to watch their favorite shows before the rest of the world. And we now have the ability to create different cuts of our programs for the pre-air audience – versions with additional scenes and materials not included in the network broadcast – something entirely new. It's an exciting opportunity for the television consumer and for us. Moreover, this new partnership will also enrich the viewing experience by providing access to Direct TV's enhanced services, features and interactive functionality." said Peter Chernin, President and Chief Operating Officer of News Corporation.

"Growing our interactive/On Demand service is a top priority for Direct TV and our partnership with Fox is further testament to the commitment Direct TV is making to delivering the very best in television and entertainment programming, By continually offering our subscribers new and exclusive programming choices at their convenience, we not only enhance the viewing experience but broaden the depth of our services and offerings." said Chase Carey, president and CEO, Direct TV, Inc.

Under terms of the agreement, viewers will have on demand access to some of television's most acclaimed dramas, comedies and documentaries including FX's The Shield, Rescue Me, It's Always Sunny in Philadelphia, and 30 Days and FOX Broadcasting's 24, and Prison Break. Television viewing habits continue to evolve and this deal is a prime example of our ongoing effort to bring consumers exciting new ways to individualize their entertainment experience, said Peter Levinsohn, President of Fox Digital Media. And in DIRCECTV, we've found an ideal partner.

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