Direct TV Mexical Channel - Mexicanal Launched

Working with channel producer and distributor Castalia Communications and Mexican MSO Cablecom, Direct TV will begin offering subscribers of its Spanish-language package access to Mexicanal, a channel featuring programming from the Mexican “heartland”, the platform said today, delivering titles from stations outside of Mexico City.

For the channel, Direct TV selected the best regional and original programming from public broadcasters, independent producers and local access stations from more than six regions across Mexico. The channel will initially feature programming from Guanajuato, Jalisco, Estado de Mexico, Nuevo Leon and San Luis Potosi, among others. Titles include the local newscast Impulso Informativo from Jalisco; and Me Voy Pa’l Norte, which profiles people from Guanajuato who emigrated to the U.S. Also on offer will be sports shows like Futbol de Casa and kids’ fare such as Así funciona.

The new channel will be available exclusively to Direct TV PARA TODOS customers in August. "We believe Mexicanal represents the most important channel to be added to the Hispanic television landscape in the past five years," said Mark Ryan, the senior director of marketing at Direct TV. “So much of the programming that Mexicans living in the U.S. see is from networks that focus coverage on news and events from Mexico City, leaving the 95 percent of Mexicans from areas outside the capitol city un-served. We're correcting the imbalance by introducing a rich tapestry of regional programming that will not only inform viewers of the news and events that happen in their town, city or region of origin, but also rekindle an emotional connection for viewers who grew up with this programming."

Among the initial programmers contributing to Mexicanal are Canal 7 Guadalajara, Jalisco; TV4 Leon, Guanajuato; Television Mexiquense Toluca, Estado de Mexico; TVNL Monterrey, Nuevo Leon and Canal Universo, San Luis Potosi.

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