Direct TV to target Peruvian viewers
Direct TV will add Peruvian programming to
its Spanish-language package Direct TV Para
Todos in the summer, as part of an exclusive
multiyear agreement with the SUR
Corporation.
SUR Peru will include news and entertainment
programming from local networks America TV,
Canal N and Frecuencia Latina. More than
half the programming will come from America
TV, including such
programs as newscast
"America Noticias," live variety skeinskein
"Habacilar" and new drama "Asi Es La Vida."
SUR Peru is Direct TV's answer to a dearth
of programming aimed at the rising
population of Peruvians in the U.S
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